E3 2012: Ni no Kuni: Wrath of the White Witch Interview

"Ni no Kuni is probably the last game you’d expect to be getting an overseas release. It’s colorful, child-like, and rendered in a cel-shaded anime style—completely the opposite of what’s currently popular in the western landscape. Namco Bandai and Level-5 have seemingly decided to take a gamble.

The two companies have partnered up and plan to bring Ni no Kuni: Wrath of the White Witch to North America and Europe in January 2013. It’ll have been quite a bit of time from the original Japanese release, but that hasn’t deterred them from trying.

We sat down with Senior Global Brand Manager Dennis Lee at E3 to find out more surrounding the game’s localization, challenges of bringing it westward and more."

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