Japanator: "Sakura is the the most popular, athletic and beautiful girl at her high school, all thanks to the good fortune she had for her entire life. Despite being a constant target for jealousy, hatred and even affection, Sakura is none the wiser due to her own infatuation with herself.

When that good fortune starts to become so large and that it begins literally sucking away and consuming all the 'good fortune energy' of anyone close or around her, then it becomes a matter that the god of poverty Momiji has to take care of... personally.

Wut." (Anime, Binbō-gami ga!)