The K-ON Movie Is about K-ON

Omo writes: "You know you’ve done it when I can approach a franchise as an “experience.” Down in Orlando, FL, there’s a place called Universal Studios where big-time American film franchises (and increasing, TV shows) get their own “experiences” in the form of a ride or something. In those situations the customers literally put themselves in a place where their senses are surrounded by stimuli that represents that franchise. The Harry Potter theme park down there is probably the best recent example.

I’m not exactly writing the K-ON film review that way, even if there was a K-ON event sort of thing at Universal Studios Japan in order to promote the film back in December 2011. What I’m referring to is that ultimately, K-ON has been about a singular experience. It’s no longer about the story (which in K-ON’s case, the story is not much to talk about in a very literal sense) but more about the way the customer associates and relates to the franchise."

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