Madoka Magica X Monogatari collaboration ads seen in the wilds of Shinjuku station

A collaboration between NisOisin’s Monogatari series and Gen Urobuchi’s Madoka Magica? What could go wrong with that? Right?

This not-so unlikely collaboration between two series written by writers known for killing off beloved characters is the result of an ad campaign to promote both the upcoming Madoka Magica: The Rebellion Story movie as well as the release of the Nekomonogatari (Shiro) DVD/ BluRay.

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