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Why Is Studio Ghibli’s Latest Movie Struggling at the Box Office?

We recently made the trip to our local theater to watch Kaguya Hime no Monogatari, the latest full-length feature from anime powerhouse Studio Ghibli. But while we felt the film delivered the same high-quality we’ve come to expect from the studio, we were also struck by how different it is in style and tone from what audiences have become used to in Ghibli’s anime.

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