Travis Bruno of Capsule Computers writes:
"While it seems like everything has a mascot nowadays, especially in Japan where even Microsoft has employed the use of anime mascots to sell operating systems, back in 1999 this was still a fresh idea. As such, when Di Gi Charat was produced to advertise a store in Akihabara, it might have seemed like a silly idea but it turned out to be popular enough to be given a number of spin-offs and adaptations. After the license vanished for a few years in North America, Sentai Filmworks has returned with the original sixteen episodes of Di Gi Charat in one package. Question is, was this license one that needed to be rescued or should it have been left in the past?"