The Hard Sell for Hardcovers: Premium Manga Releases in the US

Here in the US, we’re most familiar with manga in its standard paperback form. For around ten dollars, we get between 150 and 200 pages of content in black and white on decent-quality paper. Early-adopter types might also be used to digital formats, be they individual downloads or subscription-based services. Whether in print or online, we’ve grown familiar with a low-cost, no-frills approach to manga where lots of content for as little money as possible is the goal. In this market, premium hardcover releases might seem like something of an oddity, and yet that’s exactly what we’re starting to see from a number of publishers.

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