Frank Inglese of SnapThirty writes:
There’s this awesome new trend in the video game industry where publishers and developers will offer certain bonuses to people in the world who pre-order one of their titles or who buy it as quickly as they possibly can. We call these “Day One Bonuses”, “Pre-Order Bonuses” and other variations of that because, well…that’s exactly what they are.
Most games will offer quick buyers some sort of reward for doing so like an alternate costume for the main character, some powerful weapons to put you ahead of the game or even some new levels to play through. Either way, it’s all a marketing campaign to get people to buy the game straight away and, as long as they’re giving me free stuff, I couldn’t care less.