CoFesta's dream of world peace--through 'kawaii'

Kumi Matsumaru writes: "Showcasing Japan's pop culture, CoFesta in Shanghai will open tomorrow at the Shanghai World Expo under the theme of "Kawaii Peace." Organizers believe the exhibition will not only highlight the nation's soft power but also enhance cultural exchanges between China and the rest of the world.

"Japan's pop-culture content--such as anime, fashion, manga and video games--are one of our nation's greatest intellectual properties. By displaying the lineup of our creative and exquisite powers, we will ensure new international exchanges and kawaii peace," said Yutaka Shigenobu, the general producer of the upcoming international contents festival.

CoFesta began in 2007, bringing together various content-industry-related events under the initiative of the Economy, Trade and Industry Ministry."

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