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DA-MOE-NATION: The Moe Takeover

Anime Evo:

Moe is not just about the anime industry. It’s a cultural phenomenon that might be the most difficult term I have ever had the privilege of attempting to define for a mass audience. Ph.D candidates have written 15 page long essays on the sole topic of what moe is. According to one Ph.D candidate, “Moeru (nominalized as moe) is a simple Japanese verb meaning ‘to bud or sprout,’ and is homophonous with the verb ‘to burn.’ In the 1990′s the word moe appeared on a now famous bulletin board website 2Chan in a discussion of young, cute, innocent anime girls and a ‘burning passion’ for them.” However, moe can actually be used to describe more than just young girls.

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