"Nengajo" is Japanese New Year's Card. "Yahoo! Japan Nengajo", a web service run by HAKUHODO i-studio and Yahoo! Japan, has started selling "Charity Nengajo" featuring Japanese celebrities and popular anime characters, including Evangelion and Cyborg 009, today. The price of one card is 78 yen (approximately US$1). A part of the profit will be donated to the disaster areas of the 3.11 Great East Japan Earthquake via Japan Red Cross in March 2012.