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Japan's love for anime spurs industry

Asia One: "POLICE forces use them; shops can't do without them; power companies have them and sack them when they become unpopular. No marketing or public information campaign is complete without them. Cute, cuddly or startling characters are everywhere in Japan.

While marketers the world over have long understood the value of an oversized cartoon animal who can persuade children to part with their pocket money, those in Japan know it is also an effective way to reach their parents."

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