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Believe It: Anime Sells More Copies In The U.S. Than It Does In Japan

Anime Reviews writes: "The common belief (that is not always correct) is that Japanese studios don’t really take the Western audience into consideration while making a show, focusing instead on maximizing the sales of that show in Japan. The Japanese market is the one that fuels the anime economy. That’s a fact. But what will you say if I told you that even though the anime industry is firmly based around the Japanese consumer more people buy copies of anime series in the West than in Japan?"

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koga883863d ago

Sounds believable enough, you could pick up the whole blu-ray set of a new series, sometimes ones as large as 24 episodes as soon as it comes out for like... $36 thanks to the sales Rightstuf and Amazon usually have on the products. $36 wouldn't even be enough to buy 2 episodes of an anime in Japan usually.

wishingW3L3862d ago

The US is like 30 times bigger than Japan!

deep_fried_bum_cake3862d ago (Edited 3862d ago )

Size means nothing in sales, it's population that matters. Though the USA does have well more than double the population of Japan, so it does make sense that they would sell more, especially with much cheaper prices.

Tratious3862d ago (Edited 3862d ago )

Anime and Manga are niche products.

Simon_Brezhnev3862d ago (Edited 3862d ago )

Size means nothing. I dont think you know Japanese rip off their on consumers. They charge like 60-100 USD for 2 episodes. In the states we can get a whole season between 20-50 usd.

Also a lot of japanese reverse import.

Tratious3862d ago

It is about that but they give it a premium price because of the release, it generally comes with music cd's, and drama cd's, but also a collectors box for each DVD.

Reverse importation was always a fear for the Japanese because their market is different, but some fans don't care about getting more artwork on a box or a certain cover, why pay more when you can get the whole thing for ~89% off.

CrescentFang3862d ago (Edited 3862d ago )

"Basically anime is usually made to promote the manga/visual novel/light novel that spawned it."

Basically why I don't really watch anime anymore...
Though I still like it, I prefer manga much more

edit: Though I do check if the manga is an adaptation as well...

Tratious3862d ago (Edited 3862d ago )

When I had access to numbers, DBZ was the only mega series in the North American anime world.

Most releases have a print run of about 3200-4000 BD and about 5700 DVD's although they don't sell anywhere near that usually I can think of off the top of my head. The Evangelion BD getting a print run of 15,000 BD's and more than that on DVD (I think it was like 17,000) and it went thru the BD print run, to contrast that Star Child sold 449,000+(On Just Blu-Ray, the DVD was somewhere around 372,000). Dragon Ball sells more in North America(USA+Canada) than in Japan, but it really depends on the series.

The promotional aspect differs on who is on the production committee also like Aniplex produces anime to promote their artists (Aniplex is a subsidiary Of Sony Music Entertainment), MOVIC (a subsidiary of the Animate Group) for example is used to sell character goods like plushies and bookmarks and such, then there could be companies like ASCII Media Works(subsidiary of Kadokawa Shoten) who in it to sell light novels or manga, Generally promotion for VN or LN is used when the game company is actually on the production committee like Nitro+ and Fate/Zero, or the distributor knows that the anime project will sell because of a gigantic following for said product.

kingPoS3862d ago (Edited 3862d ago )

What I find surprising is that the producers & creators of anime content haven't cobbled together a Netflix like solution before Crunchyroll became monetized.

It isn't immediately obvious to most US anime viewers. But in Japan advertisements are relied heavily upon, so much in-fact that they even leak into episodes. 24 minutes of show time doesn't leave for a lot of room ads either.IMO