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Sega’s Biggest “Miscalculation” Turned into Viral, Internet Gold

Japanese game maker Sega has screwed up too many times to count. But there's one thing Sega got so right. But only after it got everything so wrong.

At the 2011 Tokyo Game Show, Sega showed a new Hatsune Miku game for the 3DS. It featured a slightly unsettling Miku.

Hatsune Miku is a virtual idol who started out on Vocaloid software, but has since went on to hold massive concerts and star in her own games.

The "new" Miku shown at the 2011 Tokyo Game Show was based on the Nendoroid brand of plastic figurines. With those big, lifeless eyes, gaping mouth, and hunched over posture, the life-sized, lolly-pop carrying Nendoroid Miku seemed more "creepy cute" (キモカワイイ or kimokawaii) than cute.

Online, this new Miku was dubbed the "electric goblin" or "Sega's greatest miscalculation" (though, I can think of worse Sega blunders). Yet, every time this particular Miku appeared at promotional events, the character drew a flurry of attention. Images of the bigheaded Miku went viral, popping up in countless threads and on numerous blogs.

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