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As hit 'Precure' anime beguiles girls for 7th year, critics question roots of popularity

The Mainichi Daily News writes: "The smash hit animated series "Precure" (Pretty Cure) has reached its seventh year on the air, surpassing the five-year run of the 1990s hit "Bishojo senshi Sera Mun" (Pretty Soldier Sailor Moon). What could be the reason behind the popularity of the series and its super-cute lead characters?"

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