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Otaku Love Tokushima Awa Odori Matsuri Posters

The city of Tokushima commissioned special anime-esque promotional posters for this year’s Awa Odori Festival, a move that has drawn a fanatically positive response from some otaku.

The city tourism office ran a similar promotion last year, but they weren’t fully prepared for the enormous response from the otaku community. Posters that were not secured indoors were often stolen, and someone was even arrested for poster theft.

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