Year 2 Class A, the classroom of Shinji and the other characters in the Evangelion anime franchise, will be recreated in the city of Hakone for an event this March. The fictional Tokyo-3 First Municipal Middle School room will be made in the former Sengokuhara Junior High School in Hakone — the actual school and city that inspired the fictional school and city setting in Evangelion.
I wish I could say this is the weirdest example I've heard of Japanese promotions, but it's really not. Still unusual. I wonder how many Eva fans will make the "pilgrimage".