I always reckon Magical Girl shows to be popular on their own but when you put such twists on this genre, I'm pretty sure that you'll wind up attracting a WAY larger audience. I know folks who went "Magical girl? why would i watch that?" then I explained the story, they gave the first 3 eps a try and voila, insta-Puella-Magi fan XD
Yeah it's actually the first magical girl I've watched. Good so far and I'm 4 eps in. The witches barriers are so cool looking! I'm not flipping out with amazement at the story yet but there is awhile to go.
This is the news I'm looking for :D. This shows got a pretty wide appeal so it doesn't surprise me though.