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VIDEO: Sanrio Character Ranking 2012

Voting has begun for this year's "Everyone's Number One Sanrio Character Ranking" poll—with mid-election results announced in late June and a winner revealed September 1. The roster is extensive and extensively categorized, from Hello Kitty to "Slightly Off-beat Characters" like Bad Badtz-Maru to Unit characters like Beetroid. Watch them mug for your votes below.

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