The Japanese publisher Media Factory registered the " http://watamote.jp/" domain on November 21.
Nico Tanigawa's Watashi ga Motenai no wa Dou Kangaete mo Omaera ga Warui! (No Matter How You Think About It It's Your Fault I'm Not Popular) manga series can be abbreviated with "WataMote." Tanigawa's manga is currently running in Square Enix's Gangan Online web magazine. Square Enix published the second compiled of the manga volume in May.
Gangan Online launched a "Christmas present announcement" countdown on Thursday that will end on December 22 at midnight.