Ameenah Salamunic: Yuru Yuri does not mask content behind misplaced pretense, and the literal translation “Easygoing Yuri" perfectly describes the show. The unofficial tagline of “cute girls doing cute things” couldn’t be more accurate. Yuri, a popular genre of anime and manga, features female centric relationships. Unfortunately, Western viewers frequently misinterpret the term yuri, making automatic associations with elicit content. It actually encompasses comedy, drama, and even the supernatural. It is nothing short of amazing Yuru Yuri was brought over to the North American audience by NIS America, because it's a lesser-known release within a category that would struggle hitting cable.