Words have power. They shape the way we think and how we define the world around us. Recently Nintendo Magazine UK published a blog about how Senran Kagura Burst is damaging the gaming industry. I personally think it is utter nonsense, but it brings western perceptions of sexism to mind and gives me a reason to write about things I’ve resisted saying for years because of how heated this topic can get. The words we use to talk about sexism in media need to change. We have a fundamental misunderstandings about sexism and I want to challenge them.