The Strange Success of Monster Musume

In the US, manga bestseller lists are typically the exclusive territory of major franchises like Attack on Titan and Naruto. A new volume from a less popular series is a big success if it makes the top ten for a week or two before the heavy hitters reclaim their spots. A niche title is hardly expected to make the list at all, let alone hold down a top spot for multiple weeks like the first two volumes of Monster Musume have done. It seems like publisher Seven Seas has a surprise hit on its hands, but how is a harem comedy featuring half-human mythical monsters managing to punch so far above its weight?

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