Animenewsnetwork - Imagine you shut off the lights, say "Bloody Mary" into a mirror three times, and then a blood-soaked specter actually appears. Instead of her scaring the bejeebus out of you, you take one look at the ghost, shut the bathroom door and go back to chanting into the mirror. This is how Gugure! Kokkuri-san begins, except that instead of the Western divination spirit of Bloody Mary in a bathroom, we have the Japanese fox spirit Kokkuri-san in a Shinto temple. Instead of you, we have the adorable, emotionless, self-proclaimed "doll," Kohina Ichimatsu.