Having made itself into one of the biggest anime franchises of the past few years, the K-ON! name has surely become a familiar one even among more casual followers of anime and manga. In the process, however, it has also come to be recognized by many as a hallmark moe anime title. As such, one could be forgiven for imagining the audience packing the theaters to watch the K-ON! movie consisting entirely of a hardcore fan audience, and may be surprised to discover that the average Japanese screening of the film is just as packed full of couples and teenaged girls as it is diehard otaku.