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SDCC Exclusive: Viz CEO Ken Sasaki On Expanding The Manga Market

Viz Media is the biggest manga publisher in the U.S., and in the past few years it has been one of the most innovative as well. They rolled out their digital manga service as an iPad app about two and a half years ago and since then they have expanded it to multiple platforms.

Ken Sasaki, who joined Viz as Vice President for Strategy and Business Development in 2008 and was promoted to president and CEO in April 2012, has been a driving force between much of this. CBR News spoke with him on the exhibit floor of Comic-Con International in San Diego, and he gave us an exclusive look into the publisher's digital transformation and sales.

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