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Cool Japan Fund Allocates 14 Billion Yen for Overseas Projects

ANN writes: "Cool Japan Fund Inc. will invest 14 billion yen (about US$128.1 million) in four overseas projects focused on raising demand for Japanese products and goods. One project includes the Delaware-based Tokyo Otaku Mode website, a store focusing on Japanese products including costumes, stuffed animals, anime tie-in goods, figures, and more.

The company secured 1.5 billion yen (US$13.7 million) from the government invest fund over the next three years to work with Japanese companies to "advance into overseas markets." The company also plans to use the funds to expand its e-commerce market, hire new engineers, improve mobile support, establish more overseas distribution centers, and implement new marketing campaigns."

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