Frank Inglese of SnapThirty writes:
Here's a real Japanese pop culture knowledge test, one that I failed, and one that I think will put a smile on your face regardless of whether or not you're aware of this particular character. In Japan, from 1997 to 1998, there was this television marketing gimmick organised by Sega to advertise their powerful new product of the time; the Sega Saturn. Like many advertising campaigns throughout history, this particular Sega Saturn line of comedic commercials featured a legendary, fictional, Judo master that went by the name Segata Sanshiro who, for that two year period, was essentially the face of the Sega Saturn. This hard-core fighter would travel the land, literally punishing those who would not play the Sega Saturn, as if it was by law. This video game vigilante was seen as one hell of force to be recommend with, and seemingly the perfect promotional character for the Sega Saturn; a system that, apparently, demanded to be enjoyed.
Nice to see him back, no rocket can stop him. As he says, we must all play SEGA Saturn until our fingers break!