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Makers of frozen snack apologize for 10 yen price increase

The maker’s of Japan’s famous ice candy Garigari-kun have released an ad apologizing for a 10 yen price increase.

The new commercial, titled “Garigari-kun Neage” (Garigari-kun Price Increase), features Akaginyugyo President and CEO Hideki Inoue along with the company’s executive brass and the staff of the Fukaya City factory headquarters.

As the one-take segment nears the end, some titles appear on the screen. The text reads “We’ve worked hard for 25 years but,” followed by a discreet “60→70,” in reference to the price of a single soda flavored Garigari-kun bar going from 60 yen to 70 yen.

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japantoday.com
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